We spend a lot of time talking about how we can help people who are at a low point in their lives. Recently, we came across a story from a group of people who were at that point in their lives and not only turned it around, but have created a way to spread their story and help create positive change through what else….coffee!
Bad Boys Coffee is founded and run by a group of people who are all former drug users. Each of these men spent time in prison for their drug use or for crimes that they committed due to their drug use. In an attempt to keep them free from the negative influences that propelled them down that path, they got together on the weekends and went camping. This kept them busy and they eventually grew into a company. As a group located in the Pacific Northwest of the United States, they fittingly chose coffee as their first product offering.
Recognizing this as their second chance at creating a positive life, they built their company around the principles that they recognized from early settlers in the area who came out to build a better life for themselves. Principles such as quality, durability, commitment, and honesty shine through in their products that include fair trade, organic coffee, as well as in their work with charity. Recently, the group participated in 10 events within a 10 week span while each of them was holding down a full-time job.
Bad Boys Brands may be a bit of a misnomer. These men aren’t bad. They are men who were broken and needed that spark of kindness in their lives. Together they created that spark and work tirelessly to nurture the flame that is lighting their path to a positive future and help others join them.
Hear more about Bad Boys Coffee in the interview below: